Importers Established in Ireland, Italy, Finland and Estonia

MILWAUKEE, Wisconsin – U-Line, the award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products broadens its reach with new global expansion. They have announced the signing of importer agreements in Ireland, Italy, Finland and Estonia.

U-Line recently secured distribution agreements with Showtime Essential Kitchen Solutions of Ireland, I & D SRL in Italy, and Lapetek of Helsinki, Finland. The distribution agreements solidify U-Line's launch of the Modular 3000 Series providing high-quality premium built-in undercounter products to Europe starting in 2013.

"U-Line is excited to partner with such high caliber importers/distributors for the critical European market," stated Mark Russell, VP Sales & Marketing at U-Line. "These new importers are a perfect fit for U-Line. Incredible work ethic, network of industry and design professionals, and experience in importing, distributing and servicing product have proven their ability to launch and build brands. I'm proud to work with them and grow our businesses together."

Showtime Essential Kitchen Products has a long-established reputation for offering the world's most prestigious kitchen brands to discerning designers and consumers. The company recently opened a beautiful boutique showroom in the Village at Lyons, located 14 miles from Dublin on the banks of the Grand Canal.

"We're thrilled to add U-Line's Modular 3000 Series to our premium collection of kitchen essentials," said Sean Drumm, Managing Director. "We believe that interior designers and consumers alike will embrace the line very quickly because of its high quality, smart design and, especially, ease of installation and integration into existing spaces. There's a general lack of high-quality, premium undercounter appliances here and U-Line meets that need very well."

I & D SRL has a showroom and logistics center in Villasanta, in the heart of Lombardy and close to Milan. Marco Terenghi and Massimo Baratté will oversee distribution in Italy.

"Our customers are very design driven and expect the best in premium products," said Marco Terenghi, Managing Director of I & D. "The U-Line Modular 3000 Series and Marine line fully live up to their expectations."

Lapetek has a showroom and distribution center in Helsinki, Finland. Peter Hallila will handle distribution of U-Line's Modular 3000 Series throughout Finland and Estonia.

"Since 1982, Lapetek has been bringing the latest trends in kitchen products to the European market," said Peter Hallila with Lapetek. "U-Line's Modular 3000 Series is exactly the kind of product we're proud to introduce to our customers."

About U-Line's Modular 3000 Series
Made in America but built for the world, U-Line's Modular 3000 Series is designed and engineered on a universal platform and installs and integrates seamlessly into most cabinetry styles with widths of 45cm, 60cm and 90cm. In addition, the concealed U-Select Control System is currently available in five languages: English, Spanish, Italian, French and German.

About U-Line
For over five decades, and through three generations, U-Line continues to be the American leader in innovation, quality and performance in the premium built-in undercounter ice making, refrigeration and wine preservation market. Delivering versatility and flexibility for multiple applications, U-Line's product collection includes undercounter Clear Ice Machines, Wine Captain wine preservation Models, Drinks Cabinets, Refrigerators and Freezers. U-Line is headquartered in Milwaukee, Wisconsin with a west coast office in Laguna Beach, California and a European office in Dublin, Ireland. For more information on U-Line and its products visit u-line.com.

Media Contact:
Jeremy Burgess
Torus Marketing
+1-916-473-8322
jeremy@torusmarketing.com