MILWAUKEE, Wisconsin -- U-Line, the American leader in premium built-in undercounter ice making, refrigeration and wine preservation products, is proud to announce that Distinctive Appliances Distributing, Inc. has been granted additional territory. Distinctive Appliances Distributing’s current territory focuses on the Upper Midwest. They will now offer sales and support of the U-Line portfolio of premium products to dealers in Pennsylvania, New Jersey, Delaware, New York City, and select counties in West Virginia, Kentucky, Ohio, and Michigan.

Distinctive Appliances Distributing was founded in 2007 by Michael Benoit. They have established strong partnerships and excellent relationships with their dealers, focusing on helping each dealer find efficient business solutions that meet their individual needs. Their mission is to offer the best customer service for the highest quality appliances in the industry.

“We are extremely excited for the opportunity to do business in one of the most dynamic marketplaces in North America,” states Michael Benoit, President of Distinctive Appliances Distributing. “We view this as an incredible opportunity and we will do everything possible to ensure success.”

“We are eager for Michael and his team at Distinctive Appliances Distributing to expand their presence,” says Mark Russell, VP of Sales & Marketing for U-Line. “Their commitment and execution in their current territory will prove successful in this market and I'm confident the trade community and consumer base will quickly experience the sales, marketing, product, and training, as well as pre- and post-sales support that the Distinctive organization brings to every market they represent.”

About U-Line
For over five decades, and through three generations, U-Line continues to be the American leader in innovation, quality and performance in the premium built-in undercounter ice making, refrigeration and wine preservation market. Delivering versatility and flexibility for multiple applications including residential, light commercial, outdoor and marine use, U-Line’s complete product collection includes undercounter ice makers, Combo® Model ice maker/refrigerators, Wine Captain® Model wine preservation appliances, refrigerators, refrigerator freezers and refrigerator drawer models. U-Line is headquartered in Milwaukee, Wisconsin with a west coast office located in Laguna Beach, California; and European support in Dublin, Ireland and Barcelona, Spain. For more information on U-Line and its products visit