Solidifies Company's "Built for the World" Strategic Positioning, Supports Global Marketplace

MILWAUKEE, Wisconsin – After reaching importer agreements in Ireland, Italy and Finland, U-Line, the award-winning American market leader in premium built-in undercounter ice making, refrigeration and wine preservation products has expanded their online presence to benefit their new global customer base and enhance the user experience for its existing customers. The improved showcases the company's growth and continuing global expansion, reflecting their position as a world brand.

U-Line improved the user experience with expanded product stories and inspirational imagery reflecting current and emerging design trends. The seamless integration, clean lines and minimalist elegance of U-Line's Modular 3000 Series is featured throughout the site. Users can view control demonstrations of the Modular 3000 Series U-Select Controls. Downloadable information on everything from installation instructions to CAD drawings is also available. Consumers in North America can use the enhanced to find the nearest U-Line dealer or showroom. U-Line "Preferred Dealers" are ranked at the top of the locator results. "Preferred Dealers" have the widest selection of U-Line products on display, are trained and knowledgeable about U-Line products and have a history of premium customer service.

"Growth means opportunity and responsibility," states Mark Russell, VP of Sales and Marketing for U-Line. "We redesigned our website to support our new global customer base and advanced our existing site by adding new features and elements. It's our responsibility to provide an interactive access point to meet the needs of the design-minded global consumer as well as create a more powerful selling tool for our partners."

Ongoing expansion efforts open doors to a new marketplace for U-Line. To accommodate, U-Line offers the option of visiting their global website, accessible by using the "Select Location" feature near the bottom of the homepage. This site introduces the 230v Modular 3000 Series to the design-forward and space-conscious consumer. The Modular 3000 Series provides the ultimate in design flexibility, Point-Of-Use Refrigeration and installs and integrates into most cabinetry styles with standard European dimensions with widths of 45cm, 60cm and 90cm. The new site includes all of the features, elements and information on the 110v site but is focused on the global customer creating an interactive access point for these users. In the near future, the global consumers will be able to locate where to purchase U-Line products or find a showroom nearest them through our global "dealer locator."

The expanded also includes an online support infrastructure for U-Line's global trade partners giving them access to a variety of U-Line marketing tools. They will be able to retrieve valuable information such as U-Line marketing images, high-resolution product images and other tools needed to successfully support selling the U-Line brand in their marketplace.

About U-Line's Modular 3000 Series
Made in America but built for the world, U-Line's Modular 3000 Series is designed and engineered on a universal platform and installs and integrates seamlessly into most cabinetry styles with widths of 45cm, 60cm and 90cm. In addition, the concealed U-Select Control System is currently available in five languages: English, Spanish, Italian, French and German.

About U-Line
For over five decades, and through three generations, U-Line continues to be the American leader in innovation, quality and performance in the premium built-in undercounter ice making, refrigeration and wine preservation market. Delivering versatility and flexibility for multiple applications, U-Line's product collection includes undercounter Clear Ice Machines, Wine Captain wine preservation Models, Drinks Cabinets, Refrigerators and Freezers. U-Line is headquartered in Milwaukee, Wisconsin with a west coast office in Laguna Beach, California and a European office in Dublin, Ireland. For more information on U-Line and its products visit

Media Contact:
Jeremy Burgess
Torus Marketing