Deal Marks Continued Progress In U-Line’s European Expansion

MILWAUKEE and ESPOO, Finland – November 15, 2012 -- U-Line, the award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, has signed a importer agreement with Showtime Essential Kitchen Products, a premium distributor and service provider located in Celbridge, Co. Kildare, Ireland. Showtime will offer U-Line’s Modular 3000 Series throughout the region beginning in Q1 of 2013.

"Mr. Drumm and the Showtime organization are a perfect fit with U-Line,” according to Mark Russell, VP Sales & Marketing at U-Line. “From their internal culture to their extensive experience with importing and distribution of premium brands, there is no one better suited to work with us in Ireland. We proudly welcome them to our team as we expand our global network of importer/distributors."

Showtime Essential Kitchen Products has a long-established reputation for offering the world’s most prestigious kitchen brands to discerning designers and consumers. The company recently opened a beautiful boutique showroom in the Village at Lyons, located 14 miles from Dublin on the banks of the Grand Canal. Sean Drumm, managing director, will oversee distribution throughout the region.

“We’re thrilled to add U-Line’s Modular 3000 Series to our premium collection of kitchen essentials,” said Drumm. “We believe that interior designers and consumers alike will embrace the line very quickly because of its high quality, smart design and, especially, ease of installation and integration into existing spaces. There’s a general lack of high-quality, premium undercounter appliances here and U-Line meets that need very well.”

Showtime Essential Kitchen Products only offers premium kitchen appliances that are CE approved and comply with all EU requirements. For more information, please visit

About U-Line’s Modular 3000 Series

Designed and made in America but built for the world, U-Line’s Modular 3000 Series is engineered and developed on a universal metric platform and is designed to fit seamlessly into all standard European cabinetry and dimensions, with width requirements of 45 cm, 60 cm and 90 cm. In addition, the fully integrated and concealed U-Select control system on top of its door is available in five languages: English, Spanish, Italian, French and German.

About U-Line

For over five decades, and through three generations, U-Line has been synonymous with innovation, quality and value in the premium built-in undercounter ice making, refrigeration and wine preservation market. Providing versatility for multiple applications including residential, light commercial, outdoor and marine use, U-Line’s complete product collection includes undercounter ice makers, Combo® Model ice maker/refrigerators, Wine Captain® Model wine preservation appliances, refrigerators, refrigerator freezers and refrigerator drawer models. Energy efficiency is a priority and U-Line offers the largest selection of ENERGY STAR® qualified undercounter refrigerators available. U-Line is headquartered in Milwaukee, WI with a west coast office located in Laguna Beach, CA and a European office. For more information on U-Line and its products, visit Visit us on Facebook at and Twitter at

U-Line’s European office is currently located in the Kone Office Building, Keilasatama 3, 2150, Espoo, Finland. For more information, visit